In an era of job uncertainty, conducting an employee engagement survey can be a silver bullet for your business. Employers of any size will benefit from surveying employees, but they can be particularly useful for small companies who may find themselves at that growth point where they have moved beyond the ability to know (in theory) what concerns their employees, and what they care about.
At my prior company, we started doing our annual employee survey when we had about 30 employees, and we continued the survey each year as the company grew. The feedback we received was invaluable, and it provided us with much needed insight into the minds and motivations of our employees.
I believe that with employee surveys, there is no “one size fits all” approach. There are plenty of generic surveys available online that you could quickly implement, but the results you get from a survey will only be as good as what you put into it. If you really want to reach into the minds of your employees, you need to create a thoughtful, customized survey that will address very specific issues that are important to your company.
When creating a survey, here are a few tips:
If you take the time to create a thoughtful survey that doesn’t shy away from addressing tough issues, your company will realize a much greater return on investment than you might expect.