Are you a company that gives, or one that truly invests in helping others? Many companies give money to charities and provide opportunities for their employees to donate, but fewer actually invest substantial time in doing good or make it a routine part of their culture. Please don’t get me wrong – corporate giving is a wonderful and much needed thing, but if we are being honest, as companies isn’t our giving sometimes like dropping an occasional dollar in the cup of a homeless person? Of course we do it to help, but we do it because it makes us feel better too, and that’s where it ends.
So, why not take it a step further? Why not provide your employees with regular time to invest in something? Not only will this affirm your commitment to giving back, but it will also empower your employees to make a difference. Within a company, being united in an effort to do good for others can break down barriers and create camaraderie. It can boost employee morale and lead to higher retention. Here are a few ways to create a culture of giving:
Giving is good, but investing is better.